Loyalty Operations Hub

Dashboard

Core Performance Indicators

Total Points Issued

8.6M

+4% vs last month

Points issued across loyalty programs

Issuance growth remains strong

New Customer Acquisition

12.5K

+6% vs prior month

New users acquired

Acquisition is driven by partner channels

Total Earnings

₹125L

+10% vs last month

Total earnings from loyalty programs

Revenue contribution remains stable

Engagement Rate

32%

+5% vs prior month

Active loyalty participation rate

Users are engaging more frequently

Total Transactions

140K

+8% this month

Total completed loyalty transactions

Transaction volume continues to rise

User Analytics

Key user metrics for activity, retention, and lifecycle health.

Last Updated: 10/04/26 11:10:12
Total Users

Total users across all platforms

2.5M

+12% vs prior period

= Sum of unique users

Total Users
Monthly Active Users (MAU)

Total active users over time

20L

+10% vs last month

= Sum of active users in period

MAU
Retention (New/Repeat)

% split of new vs repeat users

64% / 36%

New 64% • Repeat 36%

= New users / Repeat users

New Users (%)Repeat Users (%)
Churn Rate

% users inactive

18%

↓ 2% reduction

= Inactive users / Total users

Churn Rate (%)

Partner Analytics

Cross-platform movement and partner-led value contribution.

Last Updated: 10/04/26 11:10:12
Cross Usage Users

Users active on both platforms

25K

+5% increase from last month

= Users using both platforms

Brand CorePartner Brand B
Total Sales

Brand Core → Partner Brand B commission flow

₹2.4L

+11% vs last month

= GMV commission earned from partner

Commission Earned (L)
Total Transactions

Partner Brand B → Brand Core redemption flow

1.4L

+8% this month

= Transactions completed via Partner Brand B points

Transactions (K)

Points Analytics

Points adoption, redemption behavior, and system performance.

Last Updated: 10/04/26 11:10:12
Total Points

Points in circulation

8.6M

+14% vs last month

= 8.6M pts in circulation

RedeemedUnredeemed
Redemption Rate

% points redeemed

15%

Improving redemption behavior

= Redeemed / Issued

Redemption Rate (%)
Incentivized vs Organic

Transactions with vs without offers

55% / 45%

Platform stable incentive-driven

= Split of total transactions

With OffersWithout Offers

AI Analytics

AI-driven engagement, growth, and ecosystem expansion signals.

Last Updated: 10/04/26 11:10:12
Engagement Uplift

Loyalty vs non-loyalty usage

2x

Users engage 2x more with loyalty

= Loyalty vs non-loyalty usage

Non-Loyalty UsersLoyalty Users
New Users Lift

Users acquired via partner

+18K

User acquisition linked to partnership

= Partner acquisitions

Partner Brand BSocial MediaAdsPartner Brand C
Redemption Delay Trend

Time to redeem reducing

↓ 25%

Faster redemption improving engagement

= Time to redeem reducing

Redemption Delay Trend (%)